true stories

Campaign Goal

Showcase the human side of legal services and establish an emotional connection with the audience.

Achievement

As a result of our efforts, our client's brand now stands out as a paragon of integrity and empathy in the legal sector, setting a new standard for advertising in the industry. Through our innovative approach and heartfelt storytelling, we succeeded in making a lasting impact on both the brand's reputation and the public's perception of legal advertising.

Highlights of Our Achievement

Extensive Reach: Our team successfully produced and directed over fifty unique client stories in more more than a dozen cities, ensuring a wide geographical coverage to reach a diverse audience.

Multichannel Impact: The testimonial ads were cut into hundreds of deliverables and skillfully integrated into our client's website, social media platforms, and national television campaigns, amplifying their reach and engagement.

Recognized Excellence: This complain was acknowledged for two consecutive years, with our testimonial ads being nominated and selected as finalists for excellence in legal advertising.

Shifting Perceptions: In an industry often labeled as "sleazy," our creative approach aimed to transform this perception by highlighting the genuine care and dedication our client provides to their clients.

Central Campaign Element: Our testimonial ads became a pivotal element in the brand's overall campaign strategy, contributing significantly to their success across both television and digital platforms.

credits

Client: Morgan & Morgan

Producer and director: Ari Silman

Associate producer: Annabelle Kayye

Production co: Craft Motion Films & Fly’in Productions