SIZE MATTERS
To show the power behind being the largest injury law firm in America, we leaned into size—literally. This campaign made one thing clear: when you’re up against an insurance company, bigger is better.
credits
Client: Morgan & Morgan
Creative director: Carlos Wigle
Producer: Ari Silman and Matt Sausmer
Color: Company 3
Post house: Final Cut
size changes the outcome
We told the story in two ways—one showing how great big can be, the other how small can let you down. Built around three scenarios and dozens of deliverables, the campaign grabbed attention for its bold tone and became a recognizable presence in every market it ran.